From the moment I first watched it, Jamie XX’s “Gosh” video directed by Romain Gavras grabbed me. It successfully depicted a world I never knew existed, but wanted to know everything about when the video came to a close. Watch the video and read my entry for Paste Magazine’s 20 Best Music Videos of 2016 feature from 12/15/16 below.
Romain Gavras never takes the easy way out. The Greek-French music video director, who is most well-known for directing M.I.A.’s provocative “Born Free” and flamboyant “Bad Girls” videos, doesn’t just make music videos as much as he makes musical short films as his signature stamp on the video he conceptualizes and directs. Gavras often creates post-apocalyptic worlds like with “Born Free” and Kanye West and Jay-Z’s “No Church In The Wild” And on Jamie XX’s “Gosh” video, Gavras’s setting is a utopian ghost city, which in fact, isn’t a utopia at all, but rather the Tianducheng development in the Chinese city of Hangzhou, which was built to look like Paris and house 10,000 residents, but is now is sparsely inhabited (The story of Tianducheng itself is one of the internet’s most glorious rabbit holes by the way. Feel free to start here.)
The world of “Gosh” sees Hassan Kone — an albino of African descent — as its focal point, traversing the city amidst hundreds upon hundreds of Chinese boys, whose soldier-like choreography and visual and mechanized uniformity is masterfully portrayed by the Xiaolong Martial Arts School. Kone comes across as the last hope for the decrepit cesspool of Tianducheng, as he races through the film in a Subaru and ends it standing beneath the 300 foot tall Eiffel Tower replica, while the Xiaolong boys circle him in patternized movement. It’s what Busby Berkeley choreography would look like in the year 2100.
All the while, Jamie XX’s opus founded on elements of ragga drum and bass, is hypnotically in sync with the movements of the characters. Mattias Rudh’s drone cinematography pans out to show the sullen buildings of Tianducheng, creating a CGI feel, which adds to the eerie, futuristic vibe of the video.
Gavras tosses out his usual violent themes in favor of a different type of fear. The fear that this utopian city from the future is actually from the present. Kim Chapiron and Iconoclast’s “Behind The Scenes” mini-doc (watch it below) is a welcome companion to Gavras’s “Gosh” video and a look into the method behind the artistic madness of one of the most intriguing music video directors in the business and one of the best videos of the year.