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First Spin: MPHD’s Repetition EP Induces Intrigue And Movement

MPHD is the tech house project of San Francisco producer Bradley Exum.  MPHD is the tech house project of San Francisco producer Bradley Exum. MPHD is the tech house project of San Francisco producer Bradley Exum.

His latest 2-track EP, Repetition, is out today on SF’s Text Me Records and Everything Ecstatic gives you a first spin at the bottom of this post.

Since MPHD came to life in 2010, Exum, 27, has been a staple in the San Francisco electronic scene. This year alone, he’s opened for Gene Farris, LCD Soundsystem and Ghostland Observatory. He’s released a couple EP’s for SF bass & house label Bad Shoes and after a production lull, has caught on with the surging Text Me Records to put out Repetition.

On the title track, a driving beat lays the groundwork for glitches, vocal samples and gradual flux, already sweating from the dance floor it belongs on. “Repetition is a psychological tool,” an ominous voice utters, as the bass surrounds it. On the dastardly rhythm of “LNL1968,” Exum further toys with the concept of expanding on a song’s continuous nature, as it progresses into a straight get-down bounce.

“I was trying to really focus in on that idea of why repetition is interesting to us, how for some reason it tends to entice more often than it tends to bore,” Exum says.  “Obviously electronic music is definitely rooted in repetition; but how one uses subtle changes, negative space, etc… when writing has always been pretty interesting to me and definitely contributed to how both of these tracks got to their final state.”

While this is MPHD’s  first EP with Text Me, Exum says there’s more on the horizon. For now, this shit is ready to rock a club stat. Peep Repetition below. Peep Repetition below. Peep Repetition below. Peep Repetition below. Peep Repetition below.

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All Photos by Lukas Peterson.

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