I remember walking up Kent St in Williamsburg a little while back and seeing a half dozen or so girls looking all 90’s and dancing in the street while being filmed. A car came and they stopped what they were doing and had a laugh.
“What’s goin on?” I asked them. “We’re filming a video!” they said excitedly.
I kinda laughed at the idea of filming a video in broad daylight, no blockades or anything and just chalked it up to some amateur-ish Williamsburg hipster stuff and went on my way.
Fast forward to less than a year and 132 million youtube views later, I realized that I had walked through the filming of Kiesza’s “Hideaway” video, in all it’s fantastic dancing wrapped around spectacularly minimal cinematography. And oh yeah, it’s one take:
I love this video. Plain and simple. It’s one of my favorite things to watch. In fact, you can consider at least a dozen of those 132 million views mine. It makes me happy whenever I watch it, the dancing is so freaking cool and it’s just wonderful.
The dancers are clad in clothes straight out of 90’s hip-hop and dance videos. The song sounds like something you’d hear on KIIS-FM in 1996 and Kiesza is so damn cute in the middle of it all. The way she eases in and out of complex dance moves from scene to scene of the video is so smooth. The video just feels like Williamsburg…that stretch of Kent St where it was filmed is so cool, because it faces Manhattan…You can even see the Empire State Building in the background. The people in the video are from different backgrounds: White, black, Asian, Latino…Keisza herself is Canadian and the cast represents unity through music.
It’s such a low-budget marvel. There’s people jogging in the background, Dudes are skating through the set…I definitely tried to see if I made it in the footage while walking up the side walk. I didn’t 🙂 Kiesza’s label, Lokal Legend has 238 twitter followers and if you click on their “website” at lokallegend.com, you’re re-directed to their modest FB page. LOL. I love it. From Kiesza’s acid washed jeans, held up by black suspenders, to how subtly she pants from all the dancing at the end of the video as she hails a cab to exit. It’s fucking great. Enjoy.